A demand-based orientation redefines the way productivity is is defined and recognized — replacing the concerns of the supply mindset used by providers with the demand mindset used by consumers to evaluate their engagement with the influence of a company. The following figure illustrates the drill-down of concerns from Return on Investment in what the company does to the value attributes of its encountered activity and behavior. The concerns are highly summarized and contrasted between the supply orientation and the demand orientation.

Productivity On Demand_ROI and Value Matrix